Dan Kennedy – Glazer Kennedy Info Summit 2008 Copywriting and A-Z Blueprint
Complete Campaigns..every step, using every media.shown in chronological evolution. How we get from start to millions flowing in.
Collaboration.never before seen insider inspection of how Bill and I collaborate on campaigns..and how I work with my best clients to get top results.
Speed Secrets.how we get it all thought up, created, crafted and out the door on time.
And so much more.
Here are someof the key subjects of discussion… in no particular order…Ten Words Never to Say In Info Marketing Copy
The Greatest Info Sales Letters & Ads Ever Written: Classic Examples from our Archives
The Secret – no, not that one. The Secret of Power Phrases – imbedded commands, interest igniters
Positioning: Should your product/program beabout greener pastures?..a boost to their present business?.about income? Wealth? Lifestyle? Less stress? Speed? Secrets?
Value Building: How to make any info product, event, coaching program, etc. be accepted as infinitely more valuable than it might first appear.. the copy strategies that skyrocket price and profit.
Elephants in the Room: Copy strategies to counter actual, analytical and emotional reasons not to buy
Process: Exactly how Dan works, how Bill works, to start a copywriting project (the project well begun is half done!) …all the way through, step by step, to completion – with actual examples
Special Sales – how to periodically enjoy a Huge Payday from a special promotion to your lists – including Bills complete campaigns dissected
Profiling: What you need to know about your audience before attempting to write copy
Speed: Using models, formulas and templates without your copy feeling off the shelf
In Search of the Big Idea. and fully developing a theme.so your copy is an experience
Five Critical Questions – a checklist to control your copy
Specific Copy Tactics for. subscription/membership.books, CDs, DVDs, hard products.online deliverables. events.coaching programs..non business info products (health, fitness, beauty, parenting, travel, hobbies, etc.)
Dans Favorite Strategies vital to info marketing..The Barnum..The Upgrade.The Not.Challenge To Manhood.The Wall Street Journal The Blackie Story.. and 21 More.
Bills Super Sophisticated Master Plan for driving people to Tele Seminars AND THE ACTUAL COPY USED.dissected and analyzed re. ideas and themes, urgency and takeaway, making free valuable, creating a gold rush.
Values Targeting: this is advanced – how to switch from pitching products to appealing to aspirations
Fear: Why, when and how to use fright as a copy tool
Dans List of Epic Mistakes Made In Writing Copy to sell information
Boot Camp/Seminar Sales Copy..Bill and Dan are more successful at this – for GKIC and for clients – than anyone: take an in depth look at why! (New examples and insider explanations)
Web Sites & E Mail: What even most internet marketing gurus dont know
Story Telling to Sell..what stories are essential for nearly every info product or program pitch
Offer Copy how to create and craft compelling offers…. making the best descisions in each situation about top down or bottom up, single or multiple choice, bundling or cafeteria, bonuses, upsells…. tweaking the offer for the different list segments… tweaking the offer throughout a sequence over weeks or months.
The Pegs You Hang Your Hat On – copy structure; identifying and prioritizing the 3 to 10 pegs on which your entire presentation will be anchored.
Why do so many info marketers under use or mis use their Testimonials? Testimonials are much more vital to info marketers than to marketers of any other goods or services. There are more than a dozen key factors in maximum impact from testimonialsoffline and online.
Price: How to write about price – so it does not impede sales.
Efficiency: Bill will show you how he converts one sales letters supply of copy into an entire multi step, multi media campaign
MR. FIX – IT..believe it or not, Dan does not hit home runs out of the park every time he puts words on paper: what to do when results disappoint..the dreaded re write: necessary questions, re positioning strategies
Even if you insist you cant or dont want to write copy: how to be an Effective Collaborator in the Process, so you get maximum value from money spent on hired guns
Million Dollar Sales Letters – what made these tick? Examples, examples, examples.
From Bill: what is it like to have an entire multi million dollar info business fueled by copy and copywriting?…how much changes how continuously? Where does it all come from? How does it get done? How does it get Tested? Re cycled?….
Again, this Advanced & Comprehensive Copywriting Boot Camp is a 5,000.00 VALUE!
PLUS, Get the Unedited CDs & DVDs of The ALL NEW & Updated A Z Blueprints Seminar with Bill Glazer
This intense, information packed recording provides you with an in depth look at ALL 117 BLUEPRINTS of a SUCCESSFUL Info Marketing Business…
- Blueprint 1: Publishing & Promoting A Book: Why, When, How, How To Use
- Blueprint 2: The Newsletter Business: The Foundation
- Blueprint 3: Audio CD/Product Of The Month: Continuity Income
- Blueprint 4: The Products Business/Online & Offline Catalog
- Blueprint 5: The Licensing Business/How To Get Others To Pay To Market Your Products
- Blueprint 6: Tele Seminars & Tele Coaching Programs
- Blueprint 7: Coaching and Mastermind Group Programs
- Blueprint 8: Consulting
- Blueprint 9: The Seminar, Boot Camp & Conference Business (BIG Payday Strategies)
- Blueprint 10: The Membership & Membership Site Business: Sustainable, Stable Success
- Blueprint 11: The Done For Them Business (Present and Future Trends…Exciting NEW Models)
- Blueprint 12: The List Building Business
- Blueprint 13: The Online Delivery Business (E Products, E Courses)
- Blueprint 14: The Association Business
- Blueprint 15: The Area Exclusive Business
- Blueprint 16: Hidden Money Royalties & Passive Income
- Blueprint 17: The BEST Model